Hamamatsu City, located in the western part of Shizuoka Prefecture within the Enshu region, is known as a hub of industry and culture. It is a renowned hub of the automotive industry, known as the birthplace of Honda and home to Suzuki’s headquarters. Additionally, Hamamatsu is renowned as a “City of Musical Instruments,” hosting major manufacturers such as Yamaha, Kawai, and Roland.
At YAMATO Co., our chusen-dyed yukata are primarily crafted in Hamamatsu. After the Great Kanto Earthquake in 1923, yukata artisans from Tokyo relocated to Hamamatsu in search of a new base. The city’s abundant water resources from the Tenryu River, dry winds ideal for fabric drying, and advanced machine development contributed to its growth as a yukata production hub. Furthermore, its location between Tokyo and Osaka provided excellent logistical advantages for production and distribution.
Blessed with rich natural surroundings, Hamamatsu is also a treasure trove of local specialties. Lake Hamana, a brackish lake combining salt and freshwater, is famous for its eel farming and seafood such as clams and prawns. These favorable conditions have nurtured the chusen tradition over time.