In 1608 (Keichō 13th), Shōkurō Takeda and seven others relocated to this area from Agui Town in Chita. Arimatsu was a barren land with issues related to the security of the Tōkaidō, and due to these conditions, residents were recruited to establish a settlement in this area. With limited arable land and no viable means to sustain themselves through agriculture alone, they sought to create a local specialty. During this time, Shōkurō noticed that laborers from Bungo Province (present-day Ōita Prefecture) involved in the construction of Nagoya Castle carried tenugui (traditional Japanese hand towels) with distinctive patterns. Inspired by these designs, Shōkurō developed a new tie-dyeing technique, marking the beginning of Arimatsu Narumi Shibori.
Chita, where Shōkurō originated, was one of Japan’s leading regions of cotton industry at the time. Using Chita cotton fabric, they dyed tenugui (traditional Japanese hand towels) with intricate shibori patterns and displayed them outside their homes to sell to travelers along the Tōkaidō. These innovative and stylish designs quickly gained popularity as fashionable souvenirs, becoming a celebrated specialty of the Tōkaidō region. The Owari Domain, the western region of what is Aich Prefecture, supported the industry by designating Arimatsu Narumi Shibori as an official specialty product, prohibiting its manufacture and wholesale outside the area, and granting Arimatsu exclusive production rights. This support allowed the craft to thrive as an industry.
Arimatsu Narumi Shibori also features in Jippensha Ikku’s comic novel Tōkaidōchū Hizakurige (Shank’s Mare), which humorously chronicles the adventures of Yaji and Kita as they journey along the Tōkaidō to Ise. In the story, Yaji is captivated by the beauty of Arimatsu Narumi Shibori and purchases a tenugui (traditional Japanese hand towel), composing the following poem: